Burger King might have just broken into an entirely new market. It's called Hungry People in Traffic™ (HPT). For the first time ever, the Home of the Whopper tested real-time burger delivery to cars stuck in Mexico City congestion. The results were staggeringly positive, and BK is now looking to expand the trial service to new cities such as Los Angeles.
With the help of the We Believers agency, Burger King debuted "The Traffic Jam Whopper" in Mexico City, one of the most-congested cities in the world. According to AdAge, BK accomplished the feat with the help of several pieces of technology, including the Burger King app, real-time traffic data, Waze, and digital billboards.
General Motors has officially agreed to sell its Opel and Vauxhall brands to the PSA Group as the Detroit automaker attempts to stanch more than a decade of staggering losses in Europe.
Eric Strait took his new Model 3 Performance out early on and used his VBOX to record results around the 3.3-second mark. However, that was during a first run and the car didn’t have a full charge....
The new Porsche 911 Turbo S is a fast car – there isn't a shadow of doubt about that. We've seen it run a race track and almost beat a McLaren 720S, while a previous drag race showed us that it can...