Burger King uses real-time data to deliver Whoppers to drivers in traffic!
Burger King might have just broken into an entirely new market. It's called Hungry People in Traffic™ (HPT). For the first time ever, the Home of the Whopper tested real-time burger delivery to cars stuck in Mexico City congestion. The results were staggeringly positive, and BK is now looking to expand the trial service to new cities such as Los Angeles.
With the help of the We Believers agency, Burger King debuted "The Traffic Jam Whopper" in Mexico City, one of the most-congested cities in the world. According to AdAge, BK accomplished the feat with the help of several pieces of technology, including the Burger King app, real-time traffic data, Waze, and digital billboards.
Filed under: Maintenance,Ownership,Safety
Continue reading How to clean the inside of your windshield
How to clean the inside of your windshield originally appeared on Autoblog on Fri, 31 May 2024 16:14:00 EDT. Please see our terms for use of feeds.
Permalink | Email this | Comments
Ford is bringing a couple Boston Dynamics robot dogs to Michigan to prowl around into its Van Dyke Transmission Plant. They’ll be doing more than just creeping out plant workers with their freakishly impressive capabilities, too. ....
Kia and Dodge tied as the best in the annual J.D. Power Initial Quality Study, each averaging just 136 problems in the first 90 days of ownership per 100 cars....
Say goodbye to the gas-powered Jaguar XJ and hello to the electric XJ. The British automaker took great pains to hide as much of the design of the upcoming EV...
