Burger King uses real-time data to deliver Whoppers to drivers in traffic!
Burger King might have just broken into an entirely new market. It's called Hungry People in Traffic™ (HPT). For the first time ever, the Home of the Whopper tested real-time burger delivery to cars stuck in Mexico City congestion. The results were staggeringly positive, and BK is now looking to expand the trial service to new cities such as Los Angeles.
With the help of the We Believers agency, Burger King debuted "The Traffic Jam Whopper" in Mexico City, one of the most-congested cities in the world. According to AdAge, BK accomplished the feat with the help of several pieces of technology, including the Burger King app, real-time traffic data, Waze, and digital billboards.
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It's called the GPV Colonel, and it was originally manufactured by a company called General Purpose Vehicles in Michigan. A quick internet search shows the manufacturer builds several such vehicles designed for military use, but exactly how Yadlowsky and his partners came upon this particular machine is something of a mystery. Another quick internet search shows Yadlowsky and GPV headquarters are only about 45 miles apart, so that could have something to do with it.. ....
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