Burger King might have just broken into an entirely new market. It's called Hungry People in Traffic™ (HPT). For the first time ever, the Home of the Whopper tested real-time burger delivery to cars stuck in Mexico City congestion. The results were staggeringly positive, and BK is now looking to expand the trial service to new cities such as Los Angeles.
With the help of the We Believers agency, Burger King debuted "The Traffic Jam Whopper" in Mexico City, one of the most-congested cities in the world. According to AdAge, BK accomplished the feat with the help of several pieces of technology, including the Burger King app, real-time traffic data, Waze, and digital billboards.
When the redesigned 2019 Volkswagen Jetta begins arriving at U.S. dealerships next month, the brand's 650 dealers will be asked to do something they have little experience with: Sell what's been VW's most popular model as a value play.
New details on the 2018 BMW M5, interesting patent applications for the 2018 Infiniti QX50, new engine details for the 2018 Jeep Wrangler, the Lamborghini Urus was spied and some production specs were revealed.
If Tesla doesn't make it because of mismanagement and misbehavior by Musk, and if the company goes down in flames like DeLorean, Bricklin and Tucker, there is at least one Musk legacy that is undeniably brilliant: Tesla's nationwide network of Supercharger ....