Burger King uses real-time data to deliver Whoppers to drivers in traffic!
Burger King might have just broken into an entirely new market. It's called Hungry People in Traffic™ (HPT). For the first time ever, the Home of the Whopper tested real-time burger delivery to cars stuck in Mexico City congestion. The results were staggeringly positive, and BK is now looking to expand the trial service to new cities such as Los Angeles.
With the help of the We Believers agency, Burger King debuted "The Traffic Jam Whopper" in Mexico City, one of the most-congested cities in the world. According to AdAge, BK accomplished the feat with the help of several pieces of technology, including the Burger King app, real-time traffic data, Waze, and digital billboards.
Filed under: Commerce
Continue reading 7 better alternatives to the best-selling slime-like cleaning gel at Amazon
7 better alternatives to the best-selling slime-like cleaning gel at Amazon originally appeared on Autoblog on Thu, 16 May 2024 17:30:00 EDT. Please see our terms for use of feeds.
Permalink | Email this | Comments
Ford is bringing a couple Boston Dynamics robot dogs to Michigan to prowl around into its Van Dyke Transmission Plant. They’ll be doing more than just creeping out plant workers with their freakishly impressive capabilities, too. ....
Lexus made a name for itself building unimpeachably well-engineered and well-built luxury cars that were also, let's be honest, a little bit beige. Impressive values, sure, and cool in their own normcore way (I'd love to have a Floridian grandpa-style early 1990s LS, personally), but beige. ....
