Burger King uses real-time data to deliver Whoppers to drivers in traffic!
Burger King might have just broken into an entirely new market. It's called Hungry People in Traffic™ (HPT). For the first time ever, the Home of the Whopper tested real-time burger delivery to cars stuck in Mexico City congestion. The results were staggeringly positive, and BK is now looking to expand the trial service to new cities such as Los Angeles.
With the help of the We Believers agency, Burger King debuted "The Traffic Jam Whopper" in Mexico City, one of the most-congested cities in the world. According to AdAge, BK accomplished the feat with the help of several pieces of technology, including the Burger King app, real-time traffic data, Waze, and digital billboards.
Filed under: Commerce
Continue reading 7 better alternatives to the best-selling slime-like cleaning gel at Amazon
7 better alternatives to the best-selling slime-like cleaning gel at Amazon originally appeared on Autoblog on Thu, 16 May 2024 17:30:00 EDT. Please see our terms for use of feeds.
Permalink | Email this | Comments
The 2017-18 auto show season is in full swing, with automakers introducing a number of new cars, trucks and SUVs at shows including the 2018 Detroit Auto Show and 2018 New York Auto Show.
The design isn't a surprise, but an official reveal should still be months away. Yesterday, we received spy shots of facelifted Genesis G70 prototypes driving around without any heavy heavy camouflage hiding the....
The issue will not end any time soon as automakers will add close to 10 million additional inflators to the record-setting recalls in January, according to the report from monitor John Buretta. More than 290 injuries worldwide have been linked to Takata inflators that can explode, spraying metal shrapnel inside cars and trucks.....
