Burger King uses real-time data to deliver Whoppers to drivers in traffic!
Burger King might have just broken into an entirely new market. It's called Hungry People in Traffic™ (HPT). For the first time ever, the Home of the Whopper tested real-time burger delivery to cars stuck in Mexico City congestion. The results were staggeringly positive, and BK is now looking to expand the trial service to new cities such as Los Angeles.
With the help of the We Believers agency, Burger King debuted "The Traffic Jam Whopper" in Mexico City, one of the most-congested cities in the world. According to AdAge, BK accomplished the feat with the help of several pieces of technology, including the Burger King app, real-time traffic data, Waze, and digital billboards.
Filed under: Commerce,Parts and Accessories,Police/Emergency
These can make your drive a little less stressful.Continue reading Best radar detectors for 2024
Best radar detectors for 2024 originally appeared on Autoblog on Thu, 6 Jun 2024 13:45:00 EDT. Please see our terms for use of feeds.
Permalink | Email this | Comments
“It takes inspiration from the Countach, but the Sian is a futuristic icon, not retrospective,...
We first saw this darker-than-dark Bimmer at the end of August, and if you thought those images were photoshopped, here is a video....
The electric F-150's frunk will be accessible without even opening the hood. The extra cargo space can be accessed by opening up the front...
