Burger King uses real-time data to deliver Whoppers to drivers in traffic!
Burger King might have just broken into an entirely new market. It's called Hungry People in Traffic™ (HPT). For the first time ever, the Home of the Whopper tested real-time burger delivery to cars stuck in Mexico City congestion. The results were staggeringly positive, and BK is now looking to expand the trial service to new cities such as Los Angeles.
With the help of the We Believers agency, Burger King debuted "The Traffic Jam Whopper" in Mexico City, one of the most-congested cities in the world. According to AdAge, BK accomplished the feat with the help of several pieces of technology, including the Burger King app, real-time traffic data, Waze, and digital billboards.
Filed under: Ford,Automotive History,SUV,Classics
Continue reading Junkyard Gem: 1983 Ford Bronco
Junkyard Gem: 1983 Ford Bronco originally appeared on Autoblog on Thu, 6 Jun 2024 17:45:00 EDT. Please see our terms for use of feeds.
Permalink | Email this | Comments
The design isn't a surprise, but an official reveal should still be months away. Yesterday, we received spy shots of facelifted Genesis G70 prototypes driving around without any heavy heavy camouflage hiding the....
"The company thrives when we have fresh product, it is just as simple as that," Ford's president of global markets, Jim Farley, told CNBC after unveiling the new Explorer. "With this new line-up of utilities.......
We are the global leader in international car rental services and have been helping travelers find the perfect rental vehicle for their trips around the world for over 60 years...
