Burger King uses real-time data to deliver Whoppers to drivers in traffic!
Burger King might have just broken into an entirely new market. It's called Hungry People in Traffic™ (HPT). For the first time ever, the Home of the Whopper tested real-time burger delivery to cars stuck in Mexico City congestion. The results were staggeringly positive, and BK is now looking to expand the trial service to new cities such as Los Angeles.
With the help of the We Believers agency, Burger King debuted "The Traffic Jam Whopper" in Mexico City, one of the most-congested cities in the world. According to AdAge, BK accomplished the feat with the help of several pieces of technology, including the Burger King app, real-time traffic data, Waze, and digital billboards.
Filed under: Maintenance,Ownership,Safety
Continue reading How to clean the inside of your windshield
How to clean the inside of your windshield originally appeared on Autoblog on Fri, 31 May 2024 16:14:00 EDT. Please see our terms for use of feeds.
Permalink | Email this | Comments
If you’re looking for today’s cars with the lightest environmental footprint you should be looking for charge ports, not fuel tanks...
The Ford F-150 is a big deal. So big that if it were its own brand, it would be bigger than McDonald's, according to Automotive News. It would also be bigger than 3M, you know, “the multinational ....
Do not pay your next car insurance bill until you read this... New policies are indicating that for years many drivers have likely overpaid on their car insurance.
