Burger King uses real-time data to deliver Whoppers to drivers in traffic!
Burger King might have just broken into an entirely new market. It's called Hungry People in Traffic™ (HPT). For the first time ever, the Home of the Whopper tested real-time burger delivery to cars stuck in Mexico City congestion. The results were staggeringly positive, and BK is now looking to expand the trial service to new cities such as Los Angeles.
With the help of the We Believers agency, Burger King debuted "The Traffic Jam Whopper" in Mexico City, one of the most-congested cities in the world. According to AdAge, BK accomplished the feat with the help of several pieces of technology, including the Burger King app, real-time traffic data, Waze, and digital billboards.
Continue reading Jeep says it 'probably' needs to slash the number of trim levels it offers
Jeep says it 'probably' needs to slash the number of trim levels it offers originally appeared on Autoblog on Thu, 6 Jun 2024 11:00:00 EDT. Please see our terms for use of feeds.
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General Motors has officially agreed to sell its Opel and Vauxhall brands to the PSA Group as the Detroit automaker attempts to stanch more than a decade of staggering losses in Europe.
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If Tesla doesn't make it because of mismanagement and misbehavior by Musk, and if the company goes down in flames like DeLorean, Bricklin and Tucker, there is at least one Musk legacy that is undeniably brilliant: Tesla's nationwide network of Supercharger ....
