Burger King uses real-time data to deliver Whoppers to drivers in traffic!
Burger King might have just broken into an entirely new market. It's called Hungry People in Traffic™ (HPT). For the first time ever, the Home of the Whopper tested real-time burger delivery to cars stuck in Mexico City congestion. The results were staggeringly positive, and BK is now looking to expand the trial service to new cities such as Los Angeles.
With the help of the We Believers agency, Burger King debuted "The Traffic Jam Whopper" in Mexico City, one of the most-congested cities in the world. According to AdAge, BK accomplished the feat with the help of several pieces of technology, including the Burger King app, real-time traffic data, Waze, and digital billboards.
Filed under: Commerce
Continue reading 7 better alternatives to the best-selling slime-like cleaning gel at Amazon
7 better alternatives to the best-selling slime-like cleaning gel at Amazon originally appeared on Autoblog on Thu, 16 May 2024 17:30:00 EDT. Please see our terms for use of feeds.
Permalink | Email this | Comments
A case could be made that the AMG GT deserves a manual, but the hardcore R version is best left with a dual-clutch...
Consider the fact that the word “Motor” is in the brand’s name and it’s no longer surprising that BMW has made some incredible engines over the decades...
As the Tesla Inc. go-private saga enters its ninth day, many are wondering when regulators will decide whether Elon Musk broke the rules by dripping out details so haphazardly.
