Burger King uses real-time data to deliver Whoppers to drivers in traffic!
Burger King might have just broken into an entirely new market. It's called Hungry People in Traffic™ (HPT). For the first time ever, the Home of the Whopper tested real-time burger delivery to cars stuck in Mexico City congestion. The results were staggeringly positive, and BK is now looking to expand the trial service to new cities such as Los Angeles.
With the help of the We Believers agency, Burger King debuted "The Traffic Jam Whopper" in Mexico City, one of the most-congested cities in the world. According to AdAge, BK accomplished the feat with the help of several pieces of technology, including the Burger King app, real-time traffic data, Waze, and digital billboards.
Filed under: Motorsports,Commerce
Continue reading Miami Grand Prix F1 Race: Everything you need to know before you go
Miami Grand Prix F1 Race: Everything you need to know before you go originally appeared on Autoblog on Wed, 1 May 2024 17:15:00 EDT. Please see our terms for use of feeds.
Permalink | Email this | Comments
According to The Supercar Blog's report, a one-off Ferrari is going to be revealed soon – as in a few days soon. The site's sources claim that the new car will be a modern one-off that will be inspired by the F40 ....
Once you get your car serviced at Junior’s Auto Repairs, you’ll wonder how you ever managed without us!
