Burger King uses real-time data to deliver Whoppers to drivers in traffic!
Burger King might have just broken into an entirely new market. It's called Hungry People in Traffic™ (HPT). For the first time ever, the Home of the Whopper tested real-time burger delivery to cars stuck in Mexico City congestion. The results were staggeringly positive, and BK is now looking to expand the trial service to new cities such as Los Angeles.
With the help of the We Believers agency, Burger King debuted "The Traffic Jam Whopper" in Mexico City, one of the most-congested cities in the world. According to AdAge, BK accomplished the feat with the help of several pieces of technology, including the Burger King app, real-time traffic data, Waze, and digital billboards.
Filed under: Commerce
Continue reading 7 better alternatives to the best-selling slime-like cleaning gel at Amazon
7 better alternatives to the best-selling slime-like cleaning gel at Amazon originally appeared on Autoblog on Thu, 16 May 2024 17:30:00 EDT. Please see our terms for use of feeds.
Permalink | Email this | Comments
Aston Martin is getting a new celebrity spokesman. The British automaker announced a new partnership with T...
The 2017-18 auto show season is in full swing, with automakers introducing a number of new cars, trucks and SUVs at shows including the 2018 Detroit Auto Show and 2018 New York Auto Show. Many of these models ....
The 3D development company Unity Technologies, known for its widely used virtual and augmented reality gaming platforms, has spent the past three years working with automakers to help improve areas from vehicle design to employee training.....
