Burger King uses real-time data to deliver Whoppers to drivers in traffic!
Burger King might have just broken into an entirely new market. It's called Hungry People in Traffic™ (HPT). For the first time ever, the Home of the Whopper tested real-time burger delivery to cars stuck in Mexico City congestion. The results were staggeringly positive, and BK is now looking to expand the trial service to new cities such as Los Angeles.
With the help of the We Believers agency, Burger King debuted "The Traffic Jam Whopper" in Mexico City, one of the most-congested cities in the world. According to AdAge, BK accomplished the feat with the help of several pieces of technology, including the Burger King app, real-time traffic data, Waze, and digital billboards.
Filed under: Maintenance,Ownership,Safety
Continue reading How to clean the inside of your windshield
How to clean the inside of your windshield originally appeared on Autoblog on Fri, 31 May 2024 16:14:00 EDT. Please see our terms for use of feeds.
Permalink | Email this | Comments
When the redesigned 2019 Volkswagen Jetta begins arriving at U.S. dealerships next month, the brand's 650 dealers will be asked to do something they have little experience with: Sell what's been VW's most popular model as a value play.
If you’re looking for today’s cars with the lightest environmental footprint you should be looking for charge ports, not fuel tanks...
Google is finally ready to offer Android Auto over Wi-Fi despite working with JVC and Kenwood, each of which released head units at CES in January that were compatible with the feature
