Burger King uses real-time data to deliver Whoppers to drivers in traffic!
Burger King might have just broken into an entirely new market. It's called Hungry People in Traffic™ (HPT). For the first time ever, the Home of the Whopper tested real-time burger delivery to cars stuck in Mexico City congestion. The results were staggeringly positive, and BK is now looking to expand the trial service to new cities such as Los Angeles.
With the help of the We Believers agency, Burger King debuted "The Traffic Jam Whopper" in Mexico City, one of the most-congested cities in the world. According to AdAge, BK accomplished the feat with the help of several pieces of technology, including the Burger King app, real-time traffic data, Waze, and digital billboards.
Filed under: Ford,Automotive History,SUV,Classics
Continue reading Junkyard Gem: 1983 Ford Bronco
Junkyard Gem: 1983 Ford Bronco originally appeared on Autoblog on Thu, 6 Jun 2024 17:45:00 EDT. Please see our terms for use of feeds.
Permalink | Email this | Comments
While Hyundai is the first automaker to bring flying car development in-house with its own division, other...
Prepare to fork out more than $120,000
BMW took the wraps off the facelifted 5 Series less than a month ago, and yet we’ve already seen our fair share of performance versions based on the....
It’s been less than three years since the sixth-generation Camaro first went on sale, but Chevrolet decided to update the Camaro’s styling for 2019. Designers didn’t mess with the cabin, powertrain, or chassis, so aside from an updated infotainment system, the changes are almost entirely cosmetic. With that in mind, how does the Camaro’s new look compare to the outgoing model?
