Burger King uses real-time data to deliver Whoppers to drivers in traffic!
Burger King might have just broken into an entirely new market. It's called Hungry People in Traffic™ (HPT). For the first time ever, the Home of the Whopper tested real-time burger delivery to cars stuck in Mexico City congestion. The results were staggeringly positive, and BK is now looking to expand the trial service to new cities such as Los Angeles.
With the help of the We Believers agency, Burger King debuted "The Traffic Jam Whopper" in Mexico City, one of the most-congested cities in the world. According to AdAge, BK accomplished the feat with the help of several pieces of technology, including the Burger King app, real-time traffic data, Waze, and digital billboards.
Filed under: Commerce,Parts and Accessories
Continue reading Save 80% on this HD baby display monitor for your car
Save 80% on this HD baby display monitor for your car originally appeared on Autoblog on Wed, 15 May 2024 15:53:00 EDT. Please see our terms for use of feeds.
Permalink | Email this | Comments
Do not pay your next car insurance bill until you read this... New policies are indicating that for years many drivers have likely overpaid on their car insurance.
Wednesday, April 29, including a new timeline for Full Self Driving (FSD), an upcoming Gigafactory announcement, and...
