Burger King uses real-time data to deliver Whoppers to drivers in traffic!
Burger King might have just broken into an entirely new market. It's called Hungry People in Traffic™ (HPT). For the first time ever, the Home of the Whopper tested real-time burger delivery to cars stuck in Mexico City congestion. The results were staggeringly positive, and BK is now looking to expand the trial service to new cities such as Los Angeles.
With the help of the We Believers agency, Burger King debuted "The Traffic Jam Whopper" in Mexico City, one of the most-congested cities in the world. According to AdAge, BK accomplished the feat with the help of several pieces of technology, including the Burger King app, real-time traffic data, Waze, and digital billboards.
Filed under: Motorsports
Continue reading F1 management and FIA reach peace deal to stop the infighting
F1 management and FIA reach peace deal to stop the infighting originally appeared on Autoblog on Wed, 15 May 2024 13:50:00 EDT. Please see our terms for use of feeds.
Permalink | Email this | Comments
A new source claims the BMW M2 CS will be even more powerful than the M4 Competition........
We first saw this darker-than-dark Bimmer at the end of August, and if you thought those images were photoshopped, here is a video....
Event Over
Take the time and donate, to the Aids Walk with Junior's Auto Repair.
Event Over
