Burger King uses real-time data to deliver Whoppers to drivers in traffic!
Burger King might have just broken into an entirely new market. It's called Hungry People in Traffic™ (HPT). For the first time ever, the Home of the Whopper tested real-time burger delivery to cars stuck in Mexico City congestion. The results were staggeringly positive, and BK is now looking to expand the trial service to new cities such as Los Angeles.
With the help of the We Believers agency, Burger King debuted "The Traffic Jam Whopper" in Mexico City, one of the most-congested cities in the world. According to AdAge, BK accomplished the feat with the help of several pieces of technology, including the Burger King app, real-time traffic data, Waze, and digital billboards.
Filed under: Commerce
Get your dad set up for the F1 season with this 50-inch Toshiba 4K Smart TV for under $250 at Amazon originally appeared on Autoblog on Thu, 6 Jun 2024 13:30:00 EDT. Please see our terms for use of feeds.
Permalink | Email this | Comments
"The company thrives when we have fresh product, it is just as simple as that," Ford's president of global markets, Jim Farley, told CNBC after unveiling the new Explorer. "With this new line-up of utilities.......
When the redesigned 2019 Volkswagen Jetta begins arriving at U.S. dealerships next month, the brand's 650 dealers will be asked to do something they have little experience with: Sell what's been VW's most popular model as a value play.
