Burger King uses real-time data to deliver Whoppers to drivers in traffic!
Burger King might have just broken into an entirely new market. It's called Hungry People in Traffic™ (HPT). For the first time ever, the Home of the Whopper tested real-time burger delivery to cars stuck in Mexico City congestion. The results were staggeringly positive, and BK is now looking to expand the trial service to new cities such as Los Angeles.
With the help of the We Believers agency, Burger King debuted "The Traffic Jam Whopper" in Mexico City, one of the most-congested cities in the world. According to AdAge, BK accomplished the feat with the help of several pieces of technology, including the Burger King app, real-time traffic data, Waze, and digital billboards.
Filed under: Green,Jeep,Crossover,SUV,Electric,Future Vehicles,Hybrid
Continue reading Jeep's $25,000 EV will be the next-generation Renegade
Jeep's $25,000 EV will be the next-generation Renegade originally appeared on Autoblog on Thu, 13 Jun 2024 12:28:00 EDT. Please see our terms for use of feeds.
Permalink | Email this | Comments
See the best new cars, SUVs and trucks for 2020 and 2021. In this video, the Edmunds editorial team shows you the vehicles you should have in mind...
Google’s Self-Driving Car Project is slated to reach a new milestone as it prepares to transition into a separate company outside of the Alphabet umbrella.
The world’s highest short-term (two-hour) parking rate is found in two locations in New York City, charging $62 for two hours. On average, New York has the....
