Burger King uses real-time data to deliver Whoppers to drivers in traffic!
Burger King might have just broken into an entirely new market. It's called Hungry People in Traffic™ (HPT). For the first time ever, the Home of the Whopper tested real-time burger delivery to cars stuck in Mexico City congestion. The results were staggeringly positive, and BK is now looking to expand the trial service to new cities such as Los Angeles.
With the help of the We Believers agency, Burger King debuted "The Traffic Jam Whopper" in Mexico City, one of the most-congested cities in the world. According to AdAge, BK accomplished the feat with the help of several pieces of technology, including the Burger King app, real-time traffic data, Waze, and digital billboards.
Filed under: Government/Legal,Infrastructure
Continue reading New York governor shocks Manhattan with halt to congestion pricing
New York governor shocks Manhattan with halt to congestion pricing originally appeared on Autoblog on Wed, 5 Jun 2024 20:27:00 EDT. Please see our terms for use of feeds.
Permalink | Email this | Comments
Making it happen is a question of combining the throttle, brake, and steering just so, keeping everything pointing the right way...
Google’s Self-Driving Car Project is slated to reach a new milestone as it prepares to transition into a separate company outside of the Alphabet umbrella.
Uber and Lyft Suggest the Days of Cheap Rides Could Be Over Both continue to record big losses, but executives at the companies hinted...
