Burger King uses real-time data to deliver Whoppers to drivers in traffic!
Burger King might have just broken into an entirely new market. It's called Hungry People in Traffic™ (HPT). For the first time ever, the Home of the Whopper tested real-time burger delivery to cars stuck in Mexico City congestion. The results were staggeringly positive, and BK is now looking to expand the trial service to new cities such as Los Angeles.
With the help of the We Believers agency, Burger King debuted "The Traffic Jam Whopper" in Mexico City, one of the most-congested cities in the world. According to AdAge, BK accomplished the feat with the help of several pieces of technology, including the Burger King app, real-time traffic data, Waze, and digital billboards.
Filed under: Commerce
Continue reading REI Outlet mega sale: Get up to 30% off on outdoor gear from June 6-10
REI Outlet mega sale: Get up to 30% off on outdoor gear from June 6-10 originally appeared on Autoblog on Thu, 6 Jun 2024 06:00:00 EDT. Please see our terms for use of feeds.
Permalink | Email this | Comments
Honda Accord, Civic, Fit, HR-V, and Insight, plus Acura NSX, RLX, and RDX models are affected by the defect, which could cause the engine to stall during driving.....
The 2017-18 auto show season is in full swing, with automakers introducing a number of new cars, trucks and SUVs at shows including the 2018 Detroit Auto Show and 2018 New York Auto Show. Many of these models ....
With all that said, you’d probably think no one even cares about his car at the moment as the priorities are probably...
