Burger King uses real-time data to deliver Whoppers to drivers in traffic!
Burger King might have just broken into an entirely new market. It's called Hungry People in Traffic™ (HPT). For the first time ever, the Home of the Whopper tested real-time burger delivery to cars stuck in Mexico City congestion. The results were staggeringly positive, and BK is now looking to expand the trial service to new cities such as Los Angeles.
With the help of the We Believers agency, Burger King debuted "The Traffic Jam Whopper" in Mexico City, one of the most-congested cities in the world. According to AdAge, BK accomplished the feat with the help of several pieces of technology, including the Burger King app, real-time traffic data, Waze, and digital billboards.
Filed under: Motorsports,Commerce
Continue reading Miami Grand Prix F1 Race: Everything you need to know before you go
Miami Grand Prix F1 Race: Everything you need to know before you go originally appeared on Autoblog on Wed, 1 May 2024 17:15:00 EDT. Please see our terms for use of feeds.
Permalink | Email this | Comments
Enjoy videos on cars, motorcycles, trucks, how they work, adding accessories, fixing up, learning about vehicle parts, viewing new or classic cars. If so, click the You Tube icon on the right of the page to view the latest video.
The Ford F-150 is a big deal. So big that if it were its own brand, it would be bigger than McDonald's, according to Automotive News. It would also be bigger than 3M, you know, “the multinational ....
When the deputy found 41 3-stripe turtles in the woman's backpack, he asked if she had anything else. She pulled the 1-foot (0.3-meter) gator from her yoga pants...
