BMW's i subbrand launched the i3, a full-electric city car with an ultralightweight carbon fiber frame, in 2013. BMW showed that it will continue to push the subbrand to new levels when it previewed the iNext, in September. Automotive News Europe Correspondent Christiaan Hetzner spoke with the head of the subbrand, Robert Irlinger, about BMW's electrification strategy.....
Recent:
JarAutoNews
Inside Mazda
Mazda developed its KODO – Soul of Motion design language to capture the moment when energy turns into movement. The physical language of KODO shapes every Mazda product made today and now extends beyond the world of automobile manufacturing.
“It’s about infusing emotion into car design,” said Mazda’s North American Director of Design Julien Montousse. “We really embrace that practice, and we expanded the practice toward different objects like the sofa and bicycle.”....
read more...
Menu
Other News
If Tesla doesn't make it because of mismanagement and misbehavior by Musk, and if the company goes down in flames like DeLorean, Bricklin and Tucker, there is at least one Musk legacy that is undeniably brilliant: Tesla's nationwide network of Supercharger ....
The 2017-18 auto show season is in full swing, with automakers introducing a number of new cars, trucks and SUVs at shows including the 2018 Detroit Auto Show and 2018 New York Auto Show. Many of these models ....
