When the redesigned 2019 Volkswagen Jetta begins arriving at U.S. dealerships next month, the brand's 650 dealers will be asked to do something they have little experience with: Sell what's been VW's most popular model as a value play.
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Burger King uses real-time data to deliver Whoppers to drivers in traffic
Burger King uses real-time data to deliver Whoppers to drivers in traffic!
Burger King might have just broken into an entirely new market. It's called Hungry People in Traffic™ (HPT). For the first time ever, the Home of the Whopper tested real-time burger delivery to cars stuck in Mexico City congestion. The results were staggeringly positive, and BK is now looking to expand the trial service to new cities such as Los Angeles.
With the help of the We Believers agency, Burger King debuted "The Traffic Jam Whopper" in Mexico City, one of the most-congested cities in the world. According to AdAge, BK accomplished the feat with the help of several pieces of technology, including the Burger King app, real-time traffic data, Waze, and digital billboards.
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East Rutherford police say anyone turning in money won't be prosecuted, but that anyone seen on surveillance video taking money who doesn't turn it in could be arrested. About $188,000 remained unreturned this week......