JarAutoNews

Burger King uses real-time data to deliver Whoppers to drivers in traffic



Burger King uses real-time data to deliver Whoppers to drivers in traffic!

Burger King might have just broken into an entirely new market. It's called Hungry People in Traffic™ (HPT). For the first time ever, the Home of the Whopper tested real-time burger delivery to cars stuck in Mexico City congestion. The results were staggeringly positive, and BK is now looking to expand the trial service to new cities such as Los Angeles.

With the help of the We Believers agency, Burger King debuted "The Traffic Jam Whopper" in Mexico City, one of the most-congested cities in the world. According to AdAge, BK accomplished the feat with the help of several pieces of technology, including the Burger King app, real-time traffic data, Waze, and digital billboards.

read more...

Menu

Other News

Junior's Auto Repairs

Gaming platforms, automakers and car design

The 3D development company Unity Technologies, known for its widely used virtual and augmented reality gaming platforms, has spent the past three years working with automakers to help improve areas from vehicle design to employee training.....

read more..

Junior's Auto Repairs

Camaro Facelift?

It’s been less than three years since the sixth-generation Camaro first went on sale, but Chevrolet decided to update the Camaro’s styling for 2019. Designers didn’t mess with the cabin, powertrain, or chassis, so aside from an updated infotainment system, the changes are almost entirely cosmetic. With that in mind, how does the Camaro’s new look compare to the outgoing model?

Junior's Auto Repairs

Elon Musk, SEC to take time to resolve..

As the Tesla Inc. go-private saga enters its ninth day, many are wondering when regulators will decide whether Elon Musk broke the rules by dripping out details so haphazardly.

read more...

Image

Schedule Appointment Today!

Have your Vehicle Services or Repaired Today!