JarAutoNews

Burger King uses real-time data to deliver Whoppers to drivers in traffic



Burger King uses real-time data to deliver Whoppers to drivers in traffic!

Burger King might have just broken into an entirely new market. It's called Hungry People in Traffic™ (HPT). For the first time ever, the Home of the Whopper tested real-time burger delivery to cars stuck in Mexico City congestion. The results were staggeringly positive, and BK is now looking to expand the trial service to new cities such as Los Angeles.

With the help of the We Believers agency, Burger King debuted "The Traffic Jam Whopper" in Mexico City, one of the most-congested cities in the world. According to AdAge, BK accomplished the feat with the help of several pieces of technology, including the Burger King app, real-time traffic data, Waze, and digital billboards.

read more...

Menu

Other News

Junior's Auto Repairs

Automotive Deals And Offers

Buy Auto Parts stocks only the best OEM replacements; Complete Strut Assemblies · Power Steering Racks · Drilled & Slotted Rotors Styles: Brand New Genuine OEM, Aftermarket, Exact Fit Replacement, Remanufactured OEM

read more...

Junior's Auto Repairs

2020 Hyundai Sonata and safety ratings...

Making it happen is a question of combining the throttle, brake, and steering just so, keeping everything pointing the right way...

read more..

Junior's Auto Repairs

Greenest Cars of 2020

If you’re looking for today’s cars with the lightest environmental footprint you should be looking for charge ports, not fuel tanks...

read more..

Image

Schedule Appointment Today!

Have your Vehicle Services or Repaired Today!