New Hampshire's fierce embrace of personal freedom confers drivers there a latitude found nowhere else in the nation. The Granite State is the only one that doesn't legally....
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Burger King uses real-time data to deliver Whoppers to drivers in traffic
Burger King uses real-time data to deliver Whoppers to drivers in traffic!
Burger King might have just broken into an entirely new market. It's called Hungry People in Traffic™ (HPT). For the first time ever, the Home of the Whopper tested real-time burger delivery to cars stuck in Mexico City congestion. The results were staggeringly positive, and BK is now looking to expand the trial service to new cities such as Los Angeles.
With the help of the We Believers agency, Burger King debuted "The Traffic Jam Whopper" in Mexico City, one of the most-congested cities in the world. According to AdAge, BK accomplished the feat with the help of several pieces of technology, including the Burger King app, real-time traffic data, Waze, and digital billboards.
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The company said it is keeping the launch group intentionally small, because it does not know how much demand will be for the robotaxis. Waymo did not offer much in terms of detail on how much the service will cost. Riders will see price estimates before they accept a trip, based on factors including time and distance to destination. The minivans can carry up to three adults and one child at a time.....
