Mazda developed its KODO – Soul of Motion design language to capture the moment when energy turns into movement. The physical language of KODO shapes every Mazda product made today ....
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Gaming platforms, automakers and car design
Gaming platforms, automakers and car design
The 3D development company Unity Technologies, known for its widely used virtual and augmented reality gaming platforms, has spent the past three years working with automakers to help improve areas from vehicle design to employee training. But since officially launching an automotive arm in May, the San Francisco company has been developing an even wider scope of tools driven by a growing interest in the technology and new ways it could help automakers. The adaptability of Unity's 3D platforms has been a major part of the technology's appeal, whether it's having the ability to view and perfect vehicle design work in real time at real size........
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Lexus made a name for itself building unimpeachably well-engineered and well-built luxury cars that were also, let's be honest, a little bit beige. Impressive values, sure, and cool in their own normcore way (I'd love to have a Floridian grandpa-style early 1990s LS, personally), but beige. ....
The 2017-18 auto show season is in full swing, with automakers introducing a number of new cars, trucks and SUVs at shows including the 2018 Detroit Auto Show and 2018 New York Auto Show. Many of these models ....