BMW's i subbrand launched the i3, a full-electric city car with an ultralightweight carbon fiber frame, in 2013. BMW showed that it will continue to push the subbrand to new levels when it previewed the iNext, in September. Automotive News Europe Correspondent Christiaan Hetzner spoke with the head of the subbrand, Robert Irlinger, about BMW's electrification strategy.....
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Aston’s newest celebrity spokesperson
It looks like Aston Martin is getting a new celebrity spokesman. The British automaker announced a new partnership with New England Patriots quarterback Tom Brady, working with the famous athlete to promote a new collaborative video series called “Category of One.”
According to Aston, Brady is working primarily with the automaker’s VIP and Chief Creative Officer Marek Reichman to create the new video series. It focuses on what Brady finds beautiful in his “sporting moments,” his life, and what keeps him going after so much success on and off the field.
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Guinness World Records has taken a step back from the dispute between two record-setting car salesmen. Earlier, we wrote about strong-selling Joe Girard, who sold a record number of cars in 1972 and was so eager to defend his title that he disputed the new record claimed by Ali Reda....
The would-be rules don’t change how long drivers can stay on the road—still limited to 14 hours on duty, with at most 11...