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Aston’s newest celebrity spokesperson
It looks like Aston Martin is getting a new celebrity spokesman. The British automaker announced a new partnership with New England Patriots quarterback Tom Brady, working with the famous athlete to promote a new collaborative video series called “Category of One.”
According to Aston, Brady is working primarily with the automaker’s VIP and Chief Creative Officer Marek Reichman to create the new video series. It focuses on what Brady finds beautiful in his “sporting moments,” his life, and what keeps him going after so much success on and off the field.
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The EV startup burned through $800 million by the middle of 2018 and was seeking an installment of $700 million from Evergrande as operating cash for the remainder of the year, which was expected to see the start of production for the FF 91. Evergrande allegedly refused to provide the $700 million, which triggered the arbitration that is being conducted in Hong Kong.....
Arrival was founded in 2015 and has 800 employees, but until now has been in “stealth mode,” revealing little about its business model or plans. But this deal is a sign it has been doing something right, says Michael Harley...
