BMW enlisted the help of its Individual departments to create an appearance package named Golden Thunder for the 8 Series. It wraps the inside and the outside in black and adds a handful of gold accents....
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Aston’s newest celebrity spokesperson
It looks like Aston Martin is getting a new celebrity spokesman. The British automaker announced a new partnership with New England Patriots quarterback Tom Brady, working with the famous athlete to promote a new collaborative video series called “Category of One.”
According to Aston, Brady is working primarily with the automaker’s VIP and Chief Creative Officer Marek Reichman to create the new video series. It focuses on what Brady finds beautiful in his “sporting moments,” his life, and what keeps him going after so much success on and off the field.
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The issue will not end any time soon as automakers will add close to 10 million additional inflators to the record-setting recalls in January, according to the report from monitor John Buretta. More than 290 injuries worldwide have been linked to Takata inflators that can explode, spraying metal shrapnel inside cars and trucks.....
BMW's i subbrand launched the i3, a full-electric city car with an ultralightweight carbon fiber frame, in 2013. BMW showed that it will continue to push the subbrand to new levels when it previewed the iNext, in September. Automotive News Europe Correspondent Christiaan Hetzner spoke with the head of the subbrand, Robert Irlinger, about BMW's electrification strategy.....
