Making it happen is a question of combining the throttle, brake, and steering just so, keeping everything pointing the right way...
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Inside Mazda
Mazda developed its KODO – Soul of Motion design language to capture the moment when energy turns into movement. The physical language of KODO shapes every Mazda product made today and now extends beyond the world of automobile manufacturing.
“It’s about infusing emotion into car design,” said Mazda’s North American Director of Design Julien Montousse. “We really embrace that practice, and we expanded the practice toward different objects like the sofa and bicycle.”....
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Lexus made a name for itself building unimpeachably well-engineered and well-built luxury cars that were also, let's be honest, a little bit beige. Impressive values, sure, and cool in their own normcore way (I'd love to have a Floridian grandpa-style early 1990s LS, personally), but beige. ....
