JarAutoNews

Burger King uses real-time data to deliver Whoppers to drivers in traffic



Burger King uses real-time data to deliver Whoppers to drivers in traffic!

Burger King might have just broken into an entirely new market. It's called Hungry People in Traffic™ (HPT). For the first time ever, the Home of the Whopper tested real-time burger delivery to cars stuck in Mexico City congestion. The results were staggeringly positive, and BK is now looking to expand the trial service to new cities such as Los Angeles.

With the help of the We Believers agency, Burger King debuted "The Traffic Jam Whopper" in Mexico City, one of the most-congested cities in the world. According to AdAge, BK accomplished the feat with the help of several pieces of technology, including the Burger King app, real-time traffic data, Waze, and digital billboards.

read more...

Menu

Other News

Junior's Auto Repairs

Guinness freezes super salesman record , What?

Guinness World Records has taken a step back from the dispute between two record-setting car salesmen. Earlier, we wrote about strong-selling Joe Girard, who sold a record number of cars in 1972 and was so eager to defend his title that he disputed the new record claimed by Ali Reda....

read more..

Junior's Auto Repairs

Winterize

Visit Juniors Auto repairs and have your vehicle serviced Today! Have the oil changed, fliuds checked and replenished and more.

Junior's Auto Repairs

Class of 2019: The New and Redesigned Cars, Trucks and SUVs

The 2017-18 auto show season is in full swing, with automakers introducing a number of new cars, trucks and SUVs at shows including the 2018 Detroit Auto Show and 2018 New York Auto Show.

read more...

Image

Schedule Appointment Today!

Have your Vehicle Services or Repaired Today!