Burger King uses real-time data to deliver Whoppers to drivers in traffic



Burger King uses real-time data to deliver Whoppers to drivers in traffic!

Burger King might have just broken into an entirely new market. It's called Hungry People in Traffic™ (HPT). For the first time ever, the Home of the Whopper tested real-time burger delivery to cars stuck in Mexico City congestion. The results were staggeringly positive, and BK is now looking to expand the trial service to new cities such as Los Angeles.

With the help of the We Believers agency, Burger King debuted "The Traffic Jam Whopper" in Mexico City, one of the most-congested cities in the world. According to AdAge, BK accomplished the feat with the help of several pieces of technology, including the Burger King app, real-time traffic data, Waze, and digital billboards.

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ICYMI: Chevy Teased the 2020 Corvette C8.R Race Car

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It’s understandable if you missed it, given all the earth-shaking news revealed at the coming out party for the 2020 Corvette. But at the very end of the debut, just after GM president Mark Reuss shocked the world with his announcement that the all-new mid-engine Corvette would start below $60,000, a video played that flashed […]

The post ICYMI: Chevy Teased the 2020 Corvette C8.R Race Car appeared first on MotorTrend.

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